The following 7 videos build on the original Pop-up Toolkit to offer considerations for starting your own pop-up program, tips for pop-up entrepreneurs, landlords and community groups, along with reflections from the success of the DECA pop-up program that lowered vacancy rates from 17 to 6%.
Module 1 – Introduction to Filling Empty Stores
Topics include: Temporary shops, Revitalizing commercial areas, The impact of empty vs vibrant spaces, Free resources
Module 2 – Getting Started
Topics include: Scanning a neighbourhood, Goal Setting, Who can help, Budgets & Timelines
Module 3 – Legal Issues
Topics include: Permits, Insurance, Rental Agreements
Module 4 – Recruiting Landlords
Topics include: Finding potential properties, Benefits of a pop-up to the landlord, Negotiating rent
Module 5 – Recruiting Tenants
Topics include: Application process, Interviewing prospective retail business owners/operators, Identifying the best fit for the area
Module 6 – Marketing and Promotion
Topics include: Think local, Create a buzz online or with events, Collaboration
Module 7 – Building on Success
Topics include: What works, Displays, Results
