Pop Up Academia

Coming Soon!

Explore our case studies… Using the objectives identified by the journal article Pop-up retailing: Integrating objectives and activity stereotypes by Gary Warnaby , Varvara Kharakhorkina , Charlotte Shia  and Margherita Corniani, we are currently creating 5 case studies to produce the Customer Experience Management Strategies in the Context of Pop-up Retiling: A Multiple Case Study Approach. This research project also adds a fifth pop up objective: Institutional. A brief description of each objective and their corresponding case study will soon be found below.


Institutional coming soon…
Communicational coming soon…
Promotional coming soon…
Testing coming soon…
Transactional coming soon…