On this page you will find examples of the different Pop-Up formats.
The landlord and retailer create a mutually beneficial deal in that the retailer may occupy a vacant brick and mortar store for reduced rent for a short time period or until the landlord finds a new tenant. This helps the landlord as the space is able to be staged for potential tenants, and they still receive a profit out of the otherwise empty space.
Shipping containers, vans, cargo trucks are used as a store on wheels. The pop-up is run out of it and goes on tour to multiple locations.
An online only store creates a temporary pop-up to show case products for consumers to buy online in store or buy in store.
A brick and mortar store creates a pop-up outside of their brick and mortar location to increase awareness and address a new audience.
Pop-ups are built from the ground up in an area not connected to a shopping centre, mall or brick and mortar location. This type of pop-up may only occur in one location and is not transportable.
A larger retailer will create space for a new and upcoming retailer to showcase their product or service in the larger retailers space for a limited time. Often, larger retailers may use this to showcase their own new brands or products to reduce PR costs.
A retailer creates a small booth or kiosk to showcase products or services. Often similar to kiosks found in shopping centres, but located at strategic public locations. Kiosks are able to be moved from location to location for larger reach of markets.
Retailers use product graphics/ pictures to create a shelf like image onto a digital screen. Consumers are able to walk by and scan QR codes to purchase these items through the QR code. These walls are able to be digital or poster material and may be put in as an advertisement in many locations.
A retailer puts a new or old line of products into a format that may be used within a vending machine.This is effective for brand recognition, to market a new product, campaign or service, and to sell. Consumers are able to walk past and make purchases from the machine.
Retailers create a location based virtual store. If the consumer is in the right location and points their phone camera in the right direction of the “store”, they are able to see the products appear in that environment through their phone screen.
Pop-ups are organized with two or more key stakeholders of the event. The costs associated may be split or one may sponsor the other. One may provide the experience or product, but both receive the brand recognition.
Pop-ups correlate and run in alignment with time sensitive events (sporting- Pan Am/Olympics, fashion- Fashion Weeks or Special collections, seasonal- Halloween).