Defining a Pop Up:
A Pop Up retail operation is a temporary store that may be open from a few hours, days or up to a year. The short term nature of the Pop Up creates excitement and a “buy it now” mentality for consumers. Click here to go to our Pop Up Timeline and Checklist resource!
Pop Ups may be a farmers market, a festival, a temporary vacancy based retailers, shopping walls, shipping container, a kiosk or a variety of many other forms. Click here to explore all the different types of Pop Ups!
A Pop Up may be classified based on the objective it holds. It may have a transactional, testing, communicational, institutional, or experiential purpose (Warnaby et al., 2015). Click here to learn more about the different objectives of a Pop Up!